Proof.
Not promises.
Most agencies sell you activity: reports, meetings, jargon. We were the client once. We know what it's like to pay month after month while the results never come. So we built the agency we wished we'd hired: one that sells documented, checkable results.
Founded by the client, not the agency
The 28 Group was started by a business owner who spent years paying agencies for SEO: the reports came monthly, the results never did. So he learned it, rebuilt it and proved it on his own national recovery company. That build is now our method, and our first case study.
We show receipts
Every claim we make is checkable. Real client, real numbers, real pages you can visit right now.
We fix, not just report
Audits everywhere else end in a PDF and a quote. Ours end with the repairs already made and live.
Calls over clicks
Traffic is vanity if the phone stays quiet. Every report leads with tracked enquiries, the number that pays your wages.
Everything that makes the phone ring
One team, one point of accountability, UK-wide.
Technical SEO
Site health, speed, indexation, structured data. The plumbing that decides whether Google trusts you.
Local SEO & Google Maps
Own the map results where local buyers actually look, with a profile that works as hard as you do.
Content that ranks
Service pages, location pages and guides built around what your customers really search for.
Digital PR
Earned mentions on respected sites. Authority you can't buy from a link farm, and we never would.
Google Ads
Managed transparently: your account, your data, our 17% fee in the open. Spend goes to Google, not into fog.
Conversion & tracking
GA4, Search Console and call tracking as standard, plus pages engineered to turn visits into enquiries.
Wherever your customers are,
we make sure they find you.
City centres to motorway corridors. One team, nationwide coverage, every search that matters.
See the packagesK9 Recovery & Transport: a nationwide rebuild in five weeks
A 24/7 vehicle recovery company with a 5-page website and no organic enquiries. We rebuilt the technical foundations, built out motorway, city and service-station coverage across the UK, installed full tracking and structured data, and wired every page to one goal: the phone.
Read the full case studyPublished. Itemised. In plain English too.
From a one-off £980 Foundation Sprint to the full APEX programme at £2,600 a month, every package is listed openly with exactly what you get, in professional detail and in plain English. Compare us line by line with any quote you're holding.
Get your website's health check
Tell us your website address and we'll tell you, in writing and in plain English, what's holding it back. No obligation, no sales calls unless you ask for one. We work the way you'd want: in writing, with evidence.
